# Literal Labs brand typography

LL-DS / 01 TYPE V1.0 · APR 2026

F37 JAN × IOSKELEY MONO NEWCASTLE · UK

\[ 00:00:00 \] TYPE SYSTEM · LITERAL LABS REGISTERED · ® LL-DS-TYPE

# Type,  
_set with intent_.

**2 FAMILIES** · DISPLAY & MONO  
**F37 JAN** · IOSKELEY MONO  
Scale / Pairing / Rules

® LL-DS SERIAL · 7536U-141-777 · CYCLE 0421 OP·1 V1.0

F37 JAN · BRITISH GROTESQUE · BOLD ONLY NO THIRD FAMILY · CONTRAST VIA SIZE & CASE REF: LL-DS-TYPE

Philosophy

Two families do all the work. **F37 Jan** is the voice of our ideas — a British grotesque with warmth and teeth. **Ioskeley Mono** is the voice of our machinery — an industrial terminal face for data, labels, codes, and the quiet scaffolding around the work.

No third family. No decorative weight. If a design needs a third voice, the answer is always contrast of _size_ and _case_, not typeface.

#### Do / Don't 02

DO

Set headlines tight — negative tracking, leading under 1.0.

DO

Use mono for metadata, labels, codes, timestamps, units.

DO

Mix display and mono for texture, not for hierarchy.

DON'T

Italicise — neither family has true italics; rely on weight and colour.

DON'T

Underline body type. Underlines are reserved for links.

DON'T

Set body copy in mono. It's a texture, not a reading face.

The scale

**Hero**Display · Bold

Your data, trained to deploy.

Hero · clamp(3rem, 7vw, 6.25rem) · LH 0.92

**H1**Display · Bold

Logic-based intelligence.

H1 · 4.5rem · LH 1.1

**H2**Display · Bold

No GPUs required.

H2 · clamp(1.5rem, 3vw, 2rem) · LH 1.1

**H3**Display · Bold

Train. Test. Deploy.

H3 · 1.25rem · LH 1.2

**Lead**Body · Regular

ModelMill handles configuration, training, and refinement of hundreds of Logic-Based Network candidates until only the best remain.

Lead · 1.333rem · LH 1.5

**Body**Body · Regular

Every LBN begins with a question and ends with an answer running on real hardware. Upload your dataset, describe the device, and let the automated pipeline produce a portable C-code SDK ready for integration.

Body · 1rem · LH 1.55

**Small**Body · Regular · Muted

Footnotes, captions, legal micro-copy, and the quiet bits under a chart.

Small · 0.75rem · LH 1.5

**Label**Mono · Caps

\[ 00:14:22 \] SYSTEM RUNNING AT 99.98% EFFICIENCY

Label · 0.75rem · TRK 0.14em

**Micro**Mono · Caps

FIELD ZONE · NORTHEAST INDUSTRIAL CORRIDOR · BADGE RDG-06

Micro · 0.6875rem · TRK 0.18em

**Code**Mono · Regular

auto result = lbn::infer(sample, weights);  
if (result.confidence > 0.95f) { emit(result.label); }

Code · 0.875rem · LH 1.55

Scale · numerics

Token

Size

LH

Use

Hero

clamp(3rem, 7vw, 6.25rem)

0.92

Page-defining headline

H1

4.5rem

1.1

Section opener

H2

clamp(1.5rem, 3vw, 2rem)

1.1

Subsection title

H3

1.25rem

1.2

Card / component title

Lead

1.333rem

1.5

Lead paragraph

Body

1rem

1.55

Body copy

Small

0.75rem

1.5

Caption · secondary

Label

0.75rem

1.2

Mono label · all-caps

Micro

0.6875rem

1.3

Mono stamp · legal

Glyph sampler · Mono

A

B

G

Q

R

a

g

0

1

2

7

9

&

@

#

/

\\

→

Glyph sampler · Display

A

G

K

Q

R

a

g

&

2

·

•

°

†

‡

№

¤

£

¶

®

™

∅

∞

↗

◊

Pairings in the wild

Field Report · 0421 OP1 Field Tested

Control of the sky.

Drones lead the way · Cycle 0421

Display headlines do the persuading. Mono captions do the verifying. The two never compete for voice.

Prod 20/04/2026 Lot 7536U-141-777

Crafted in Newcastle.

Ref AL6061-T6 · ⌀ 160mm

Orange display type earns attention sparingly — one accent per composition. Everything else wears black or the off-white surface.

Blockquote

> The function of the machine is to allow us to think more efficiently and effectively.
> 
> Alan Turing

#### Usage 03

DO

Reserve blockquotes for attributed quotes — real speech, real sources.

DO

Use `<cite>` for the attribution; style it in mono caps.

DON'T

Pull-quote decorative copy. Use a hero or callout component instead.

DON'T

Italicise the quote text — weight and the accent colour carry emphasis.

[Colour](https://www.literal-labs.ai/about/brand-guide-colour.html)

[Logos](https://www.literal-labs.ai/about/brand-guide-logos.html)