# Literal Labs CEO Talks Logic, Chips, and AI Last updated: 02 September 2025 We’re delighted to share that our CEO, [Noel Hurley](https://www.literal-labs.ai/about/noel-hurley.html), featured on the latest episode of the _BritChips_ podcast series, hosted by award-winning tech analyst Anthony Miller. The episode, titled “_Taking AI Literally_,” dives into Noel’s journey — from his early days at Xmos, to two decades at Arm, to his decision to lead Literal Labs. In the episode, Noel unpacks why [Tsetlin Machines](https://www.literal-labs.ai/tsetlin-machines/), based on the work of Soviet mathematician Mikhail Tsetlin, offer a game-changing alternative to today’s compute-hungry AI models. Literal Labs' logic-driven approach to AI can deliver over 50× faster decision-making without the need for accelerator hardware. As Anthony Miller notes, “AI isn’t always just about the chips.” The episode is a must-listen for those interested in semiconductors, energy-efficient AI, and the logic-first future Literal Labs is pioneering. ### More Visit '[Taking AI Literally](https://anttheantidote.substack.com/p/britchips-podcast-taking-ai-literally)' to listen to the podcast in full. It features Noel Hurley and was released 02 Sep 2025. ### Recent press **[Barclays says we're one to watch in 2026](https://www.literal-labs.ai/about/news/barclays-ai-100-2026.html)** [](https://www.literal-labs.ai/about/news/barclays-ai-100-2026.html) **[Literal Labs wins AI Research & Innovation prize](https://www.literal-labs.ai/about/news/global-ai-excellence-awards.html)** [](https://www.literal-labs.ai/about/news/global-ai-excellence-awards.html) **[Jim Darragh appointed as Non-Executive Chairman](https://www.literal-labs.ai/about/news/jim-darragh-appointed-chairman.html)** [](https://www.literal-labs.ai/about/news/jim-darragh-appointed-chairman.html) **[Next Big Shift in AI with Noel Hurley](https://www.literal-labs.ai/press/ai-next-big-thing-2026.html)** [](https://www.literal-labs.ai/press/ai-next-big-thing-2026.html) **[Tsetlin Machines vs Neural Networks](https://www.literal-labs.ai/press/tsetlin-machine-vs-neural-network.html)** [](https://www.literal-labs.ai/press/tsetlin-machine-vs-neural-network.html) **[The future of AI with Noel Hurley](https://www.literal-labs.ai/press/noel-hurley-london-futurists-podcast.html)** [](https://www.literal-labs.ai/press/noel-hurley-london-futurists-podcast.html) **[AI Innovation Award - we're shortlisted](https://www.literal-labs.ai/about/news/national-ai-awards-2025.html)** [](https://www.literal-labs.ai/about/news/national-ai-awards-2025.html) **[We're still an AI startup to watch](https://www.literal-labs.ai/press/best-ai-startups-2025.html)** [](https://www.literal-labs.ai/press/best-ai-startups-2025.html) **[Literal Labs closes pre-seed round](https://www.literal-labs.ai/press/literal-labs-pre-seed-round.html)** [](https://www.literal-labs.ai/press/literal-labs-pre-seed-round.html) **[Literal Labs raises £4.6M funding](https://www.literal-labs.ai/about/news/literal-labs-funding.html)** [](https://www.literal-labs.ai/about/news/literal-labs-funding.html) **[Compute efficient AI and being on calls with VCs](https://www.literal-labs.ai/press/literal-labs-ai-approach.html)** [](https://www.literal-labs.ai/press/literal-labs-ai-approach.html) **[Literal Labs named sustainable AI challenge finalist](https://www.literal-labs.ai/press/sustainable-ai-extreme-tech-challenge.html)** [](https://www.literal-labs.ai/press/sustainable-ai-extreme-tech-challenge.html) **[Tsetlin Machine & AI sustainability](https://www.literal-labs.ai/press/tsetlin-machine-energy-consumption.html)** [](https://www.literal-labs.ai/press/tsetlin-machine-energy-consumption.html) **[New Standard in Anomaly Detection](https://www.literal-labs.ai/press/sota-mlperf-tiny-anomaly.html)** [](https://www.literal-labs.ai/press/sota-mlperf-tiny-anomaly.html) **[A Step Towards Sustainable AI and Energy Efficiency](https://www.literal-labs.ai/press/sustainable-ai-startup.html)** [](https://www.literal-labs.ai/press/sustainable-ai-startup.html) **[We're an AI startup to watch](https://www.literal-labs.ai/press/best-ai-startups-2024.html)** [](https://www.literal-labs.ai/press/best-ai-startups-2024.html) **[Strategic Innovations in U.K. AI Startup Leadership](https://www.literal-labs.ai/press/uk-ai-startup-strategic-direction.html)** [](https://www.literal-labs.ai/press/uk-ai-startup-strategic-direction.html) **[Call for a 21st Century Industrial Strategy for UK's Tech Ascent](https://www.literal-labs.ai/press/uk-2020s-industrial-strategy.html)** [](https://www.literal-labs.ai/press/uk-2020s-industrial-strategy.html) **[UK's AI Ambitions: Striving Beyond Foreign Investment Shadows](https://www.literal-labs.ai/press/british-ai-startups.html)** [](https://www.literal-labs.ai/press/british-ai-startups.html) **[AI in the UK, its future, the fight for talent, and its regulation](https://www.literal-labs.ai/press/uk-ai-startups.html)** [](https://www.literal-labs.ai/press/uk-ai-startups.html) **[Literal Labs: Arm's Influence Fuels the Tsetlin Machine Revolution](https://www.literal-labs.ai/press/literal-labs-arm-staff.html)** [](https://www.literal-labs.ai/press/literal-labs-arm-staff.html) **[Literal Labs: Harnessing Arm's Legacy to Forge AI Innovation](https://www.literal-labs.ai/press/literal-labs-arm-team.html)** [](https://www.literal-labs.ai/press/literal-labs-arm-team.html) **[Revolutionizing AI: Greener Approach with Energy-Efficient Technology](https://www.literal-labs.ai/press/literal-labs-shift-no-neural-networks.html)** [](https://www.literal-labs.ai/press/literal-labs-shift-no-neural-networks.html)