Brand

Of course, our brand isn't our colours — our brand is our mission and how we go about it. But wordmarks, logos, and colours do certainly help bring it all together.

Etymology

We weren’t always known as Literal Labs. Originally spun out of Newcastle University, we began life as Mignon AI, a name that has since been repurposed for our series of AI accelerators. But now that we are Literal Labs, you might well wonder ‐ why “literal”?

At the core of our innovation lies the Tsetlin Machine ‐ a cutting-edge AI framework that powers our solutions with unparalleled speed and clarity, perfectly suited for edge computing. Central to Tsetlin Machines is the concept of literals ‐ input variables, and their negations ‐ which play a pivotal role in the machine's decision-making process. These literals give our brand its name and embody the precision and binary nature of our approach. Our engineers, the lifeblood of our labs, continually refine and elevate this technology, pushing the boundaries of what Tsetlin Machines can accomplish.

Wordmark