LL-DS / 00 INDEX V1.0 · May 2026
10 SECTIONS · 1 SYSTEM NEWCASTLE · UK
[ 05:14:22 ] FIELD MANUAL · LITERAL LABS REGISTERED · ® LL-DS-1.0

Design system,
built to deploy.

F37 JAN · IOSKELEY MONO
ORANGE 500 · INK 950
® 2026 · NEWCASTLE
® LL-DS SERIAL · 7536U-141-777 · CYCLE 0421 OP·2 V1.0
HARD EDGES · 2 PX BORDERS · 0 RADIUS CRAFTED FOR EDGE MCUS REF: LL-DS

Literal Labs' brand isn't its colours, it's its mission and how we go about it. But wordmarks, logos, and colours do certainly help bring it all together.

Etymology

We weren’t always known as Literal Labs. Originally spun out of Newcastle University, we began life as Mignon AI, a name that has since been repurposed for our series of AI accelerators. But now that we are Literal Labs, you might well wonder ‐ why “literal”?

Our first innovation was the Tsetlin Machine ‐ a cutting-edge AI framework that powers our solutions with unparalleled speed and clarity, perfectly suited for edge computing. Central to Tsetlin Machines is the concept of literals ‐ input variables, and their negations ‐ which play a pivotal role in the machine's decision-making process. These literals give our brand its name and embody the precision and binary nature of our approach. Our engineers, the lifeblood of our labs, continually refine and elevate this technology, pushing the boundaries of what Tsetlin Machines, and platforms such as ModelMill which offer it, can accomplish.

Use

Literal Labs' name, branding, and marks are our IP and are, accordingly, protected by intellectual property laws. Please utilise these solely for the purposes of Literal Labs' needs or coverage of Literal Labs. Please don't use them for any commercial or non-press activities without express permission. Kindly note that fonts utilised by Literal Labs have been strictly licensed for our own use and permission is not granted for use, whether for Literal Labs' needs, coverage or otherwise.

Brand guide contents