Of course, our brand isn't our colours — our brand is our mission and how we go about it. But wordmarks, logos, and colours do certainly help bring it all together.
We weren’t always known as Literal Labs. Originally spun out of Newcastle University, we began life as Mignon AI, a name that has since been repurposed for our series of AI accelerators. But now that we are Literal Labs, you might well wonder ‐ why “literal”?
At the core of our innovation lies the Tsetlin Machine ‐ a cutting-edge AI framework that powers our solutions with unparalleled speed and clarity, perfectly suited for edge computing. Central to Tsetlin Machines is the concept of literals ‐ input variables, and their negations ‐ which play a pivotal role in the machine's decision-making process. These literals give our brand its name and embody the precision and binary nature of our approach. Our engineers, the lifeblood of our labs, continually refine and elevate this technology, pushing the boundaries of what Tsetlin Machines can accomplish.
For use with logo-only layouts that do not provide adequate space for the full Literal Labs wordmark to be used. Use sparingly ‐ the wordmark is far more recognisable.
Each colour is presented with a HEX and a CMYK value.
Literal Labs utilises the F37 font for its headers and Publico Text for its body typography.
Literal Labs' name, branding, and marks are our IP and are, accordingly, protected by intellectual property laws. Please utilise these solely for the purposes of Literal Labs' needs or coverage of Literal Labs. Please don't use them for any commercial or non-press activities without express permission. Kindly note that fonts utilised by Literal Labs have been strictly licensed for our own use and permission is not granted for use, whether for Literal Labs' needs, coverage or otherwise.